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- Entrepreneurs still tempted by growth in craft gin
- Small distilleries are now M&A targets of mid-tier as well as global giants
Growth in the number of UK distillers shows no signs of stopping, rising another 20% to 246 in the last year up from 205 the previous year*.
Our research shows that rising spirits sales are still attracting investors and entrepreneurs to the sector who are opening distilleries to capitalise on continued growth in the market:
- The UK gin industry saw export sales increase by 9% to £672m in 2019, up from £612m in 2018
- Scotch whisky exports grew 4.4% from £4.7bn in 2018 to £4.91bn in 2019
As well as consumers, both in the UK and overseas, showing more interest in the premium spirits sector, there is also a continued shift in the UK towards smaller ‘local brands’ – which encourages the establishment of more individual distilleries.
The premium prices consumers are willing to pay for authentic smaller brands has resulted in a flood of new entrants to the market in recent years. There are now craft gins sold in the UK that are distilled in Braintree, Manchester, Newcastle, Cheltenham and Hereford.
The increasing popularity of flavoured spirits is also a major driver of growth in the UK distilling industry. New flavours of gin launched in the UK market in the past few years include Lemon Sherbet, Pear Drop and Parma Violet.
Some entrepreneurs are also attracted to the spirits sector as they have recognised the thirst for the big drink companies to acquire smaller ‘authentic brands’ that are growing at faster rates and offer far higher margins than the monolithic global spirits brands.
The M&A activity originally led by the multinationals has now started to percolate down with SME distillers building scale by snapping up smaller rivals. The British Honey Company, which produces fruit and honey-infused spirits under the Keepr’s brand, recently acquired The London Distillery Company, maker of Dodd’s Gin and Kew Organic Spirits, which was founded in 2011.
In October 2019, Glasgow whisky blender Douglas Laing & Co also recently bought Strathearn Distillery, a pioneer of ‘craft distilling’ in the scotch whisky industry, which opened in 2013.
James Simmonds, partner at our Nottingham office says: “The growth in British craft distilling has not stopped yet. Whilst gin sales growth is beginning to taper off, new distillers are still entering the market and M&A deals are being completed.”
“Growth won’t continue at this rate forever, but for now, domestic and overseas consumers’ demand for UK craft spirits hasn’t yet been met.”
“The trend for authentic local artisan food and drink looks to be here to stay, and that will continue to tempt entrepreneurs and investors into the craft spirits industry.”
“While artisan gin has been the big growth driver over the last five years, but there is also strong interest in some of the smaller artisan whisky distillers in Scotland.”
Number of distillery businesses in the UK rose another 20% last year
*Year end 31 December 2019