Zoë Paradine

Zoë has been working with UHY for more than 15 years, and was appointed as partner in our London office in 2017. She has a dual role as both the national executive director and also head of marketing and business development for our UK Group.

As part of Zoë’s remit, she is responsible for driving the success of UHY’s strategic goals, ensuring that all of UHY’s member firms deliver on our ambition to be creative and trusted business advisers, delivering seamlessly integrated services.

Zoë supports all of our offices with their growth plans, as part of our wider national growth objectives. Along with support from the national marketing and BD team, Zoë advises and guides our national sector and working groups to ensure we are sharing information and best practice internally for the benefit of our clients.

Zoë’s two roles sit naturally together, as our ambition for growth is supported by our national marketing and BD team who are working on fantastic campaigns to target new business across our core markets and to drive our profile both nationally and locally. Zoë’s ambition is to support UHY in becoming renowned as a national Top 15 firm with strong sector capabilities, combined with local knowledge and global reach, and for our amazing people who are passionate about providing a client centric and tailored approach to client service.

In her role, Zoë sits on the UHY UK Board and Executive Committee and is a member of the UHY International Marketing & BD working group and the International Ambassador Firm Programme.

In her spare time, Zoë is becoming a bit of a fitness buff, having trained for and completed this year’s Brighton marathon. She doesn’t let this interfere too much with her other passion; socialising!